HomeStylesTemplates

Dressing the maison...

Launch Keynote
Shader Gradient
Back to Docs/Maison
LookbookAtelierPaletteComponents
StyleKit

Autumn Maison

The Silk Season

A single length of cloth, held in slow motion. The film is the atmosphere; every word you need is set in type, not baked into the frame.

View the lookbook
Scroll

The House

Luxury is subtraction, not addition. We let a single garment own the screen, a single gold thread carry the signature, and the rest of the page fall quiet.

01Lookbook

A season, page by page

Four looks, shot as portrait plates. Each reveals slowly on hover, the way a printed lookbook turns.

Selected -Look 01 - The Camel Coat

02Atelier

Three ways to wear the house

Made to measure

Each piece begins as a single length of cloth and a fitting. The atelier keeps the seams honest and the silhouette quiet.

03Palette

Porcelain, ink, one gold

A near-white ground, an ink for type, a stone surface for panels, and a single muted gold that is never spread thin.

#F7F5F1
Porcelain
The ground
#E8E3DB
Stone
Raised surface
#141210
Ink
The type
#9A7B4F
Gold
The one accent
#6B6259
Taupe
Body copy
04Typography

Numerals as art

A high-contrast Didone serif for display, a neutral sans for the whisper. Weight is the typeface's, never a utility class.

Aa.
0 1 2 3 45 6 7 8 9

Display - Playfair Display

The coat is cut once, and cut right.

Body - Neutral Sans

Body copy stays quiet and legible, generous in line-height and set in a neutral sans so the serif display can hold all the drama. Labels above run in uppercase at wide tracking; the eye reads them as a house mark, not a sentence.

05Components

Legible over any frame

Buttons

Cards

Look 01

The Camel Coat

Double-faced wool, cut to the ankle.

From EUR 4,000

Look 02

Ivory Column

Bias-cut silk, a single seam.

From EUR 4,000

Look 03

Noir Tailoring

Wool crepe, sculpted shoulder.

From EUR 4,000

Badges

Made to measureLimited editionArchiveRunway exclusive
06Appointment

Be shown the season first

The Letter

A quiet note, each season

No noise, no daily mail. One letter when a collection arrives, written by the atelier and shot on porcelain.

07Runway

The season in three cities

Autumn MaisonParisPalais de Tokyo28 Sep
The Silk SeasonMilanPalazzo Serbelloni04 Oct
Winter AtelierTokyoOmotesando Hall19 Oct

The Press

“The maison says everything by leaving the room half empty. It is the most expensive kind of quiet.”

Vogue - The Editor's Note

08Guidelines

The house code

Do

  • +Porcelain ground, ink type, one muted gold accent
  • +Oversized Didone serif; weight from the face, not font-bold
  • +Vast whitespace; let one plate own the screen
  • +Poster-first film; play only in view, pause offscreen
  • +4:5 plates via picture AVIF+WebP; hover transform reveal
  • +Square corners and hairline rules everywhere

Don't

  • -Add radius, shadow, or gradient decoration
  • -Spread the gold across many elements
  • -Fake weight with font-bold utilities
  • -Crowd the layout or fill the whitespace
  • -Make the video the LCP or omit the poster
  • -Use fast or jump-cut showy motion
Maison

Paris - Milan - Tokyo

Back to all styles