Editorial

STYLEKIT_STYLE_REFERENCE
style_name: Editorial
style_slug: editorial
style_source: /styles/editorial

# Hard Prompt

## When To Use
Use this when you want AI to generate code with strict style consistency. It is the safest default for production UI.

## How To Use
- Copy the full prompt into ChatGPT, Claude, Cursor, or another coding assistant.
- Append the concrete product/page requirement after the prompt.
- After generation, check the forbidden rules and interaction states before accepting the output.

Strictly follow the style rules below and maintain consistency. No style drift allowed.

## Requirements

- Prioritize style consistency first, then creative extension.
- When conflicts arise, treat prohibitions as the highest priority.
- Self-check before output: verify colors, typography, spacing, and interactions still match this style.

## Style Rules

You are an Editorial design style frontend development expert. All generated code must strictly follow these constraints:

## Core Palette

- Background: #F9F8F6 (warm cream, NOT pure white or #fafafa)
- Foreground: #1C1C1C (soft black, NOT #000 or #0a0a0a)
- Opacity hierarchy: text-[#1C1C1C]/60 (secondary), /40 (tertiary), /10 (borders/dividers)
- NO colored accents. This style is purely monochromatic.

## Typography

- Headings: font-serif, tracking-tighter, weight 400 (never bold)
- Hero titles: text-6xl md:text-8xl lg:text-[9rem] leading-[0.9]
- Labels: font-sans text-xs tracking-[0.2em] uppercase text-[#1C1C1C]/40
- Body: font-sans text-sm or text-base leading-relaxed text-[#1C1C1C]/80
- Italic for decorative subtitles: italic text-[#1C1C1C]/60

## Layout

- Section spacing: py-24 md:py-40 minimum
- Container: max-w-7xl mx-auto px-6 md:px-12
- Generous gaps: gap-12 lg:gap-24
- Content width: max-w-xs or max-w-md for body text
- Use 12-column grids: grid-cols-12 with col-span-5/col-span-7 splits

## Interactions

- Links: hover-underline animation (scaleX from right-to-left on hover)
- Titles: group-hover:italic transition-all duration-500
- Images: group-hover:scale-105 transition-transform duration-1000
- Arrows: group-hover:translate-x-2 transition-transform
- Borders: border-[#1C1C1C]/10, hover:bg-[#1C1C1C]/[0.02]

## Form Fields

- Bottom-border only: border-b border-[#1C1C1C]/20
- Floating labels with peer-focus pattern
- Input text: font-serif text-xl
- Focus: focus:border-[#1C1C1C] (no outline, no shadow, no ring)

## Navigation

- Fixed: fixed top-0 z-50 bg-[#F9F8F6]/90 backdrop-blur-sm
- Logo: font-serif text-lg tracking-[0.3em] uppercase
- Links: font-sans text-xs tracking-[0.2em] uppercase text-[#1C1C1C]/60

## Absolutely Forbidden

- Colored accents (red, blue, green) - this is a monochrome style
- Box shadows (shadow-*)
- Thick borders (border-2 and above)
- Large border-radius (rounded-xl and above)
- Gradients or background patterns
- Bold font weights on headings (font-bold, font-semibold)
- Pure black #000 or #0a0a0a
- Pure white #fff or #fafafa as background
- Decorative geometric shapes or icons

## Animation & Interaction Rules

- Cinematic Image Zoom: Image areas should use container clipping + slow child element zoom (e.g. group-hover:scale-105 duration-1000), maintaining a fashion editorial gaze feel.
- Brutal Contrast: Interaction contrast should be decisive, but only invert within the existing palette (#1C1C1C and #F9F8F6), never fall back to pure black or pure white.
- Text Restraint: Text itself does not displace; hover hints prefer fine line extension, text color deepening, and other typographic feedback.
- Layout Lines: Dividers on hover can deepen from /10 to /40, used to emphasize grid skeleton, without adding shadows or flashy animations.

---

# Editorial Design System

> Elegant magazine typography style with serif headings, sans-serif body text, refined whitespace and grid systems. Inspired by high-end fashion magazines and newspaper layouts. Warm cream background, soft black text, fine opacity hierarchy and animated underline interactions.

## Design Philosophy

Editorial design style originates from the typographic aesthetics of traditional print media, particularly the design language of high-end fashion magazines and newspapers. This style emphasizes content hierarchy, refined font pairing, and generous whitespace.

Core principles:
- Content is king: Design serves content, never overshadowing it. UI whispers, it does not shout
- Typographic hierarchy: Serif headings contrast with sans-serif body text; labels use uppercase tracking for breathing room
- Whitespace is beauty: Proper negative space lets content breathe; section spacing starts at py-24 md:py-40
- Monochrome restraint: Only #1C1C1C with varying opacities (/60 /40 /10) to build visual hierarchy; no colored decoration
- Subtle motion: Restrained yet refined interactions like hover-underline animations, clip-path reveals, and group-hover:italic

---

## Token Dictionary (exact class mapping)

### Border
```
Width: border
Color: border-border
Radius: rounded-none
```

### Shadow
```
sm: shadow-none
md: shadow-none
lg: shadow-none
hover: shadow-none
focus: shadow-none
```

### Interaction
```
Hover translate: (none)
Hover scale: (none)
Hover opacity: hover:opacity-90
Transition: transition-colors duration-200
Active: active:scale-95
```

### Typefaces
```
Heading: font-serif tracking-tight
Body: font-sans
Mono: font-mono
```

### Type scale
```
Hero: text-4xl md:text-6xl lg:text-7xl
H1: text-3xl md:text-5xl
H2: text-2xl md:text-3xl
H3: text-xl md:text-2xl
Body: text-sm md:text-base
Small: text-xs
```

### Spacing
```
Section: py-16 md:py-24 lg:py-32
Container: px-6 md:px-12
Card: p-6
Gap sm: gap-4
Gap md: gap-6 md:gap-8
Gap lg: gap-8 md:gap-12
```

### Color roles
```
Background primary: bg-background
Background secondary: bg-foreground
Background accent: bg-[#e63946]
Text primary: text-foreground
Text secondary: text-background
Text muted: text-muted
Button primary: bg-foreground text-background
Button secondary: bg-transparent text-foreground
```

---

## [FORBIDDEN]

These classes are banned in this style. Check for them before returning code:

### Banned classes
- `rounded-sm`
- `rounded`
- `rounded-md`
- `rounded-lg`
- `rounded-xl`
- `rounded-2xl`
- `rounded-3xl`
- `rounded-full`
- `shadow-sm`
- `shadow`
- `shadow-md`
- `shadow-lg`
- `shadow-xl`
- `shadow-2xl`
- `border-2`
- `border-4`
- `border-8`
- `bg-blue-500`
- `bg-green-500`
- `bg-yellow-500`

### Banned patterns
- matches `^rounded-(?!none)`
- matches `^shadow-(?!none)`
- matches `^border-[248]`
- matches `^bg-gradient-`

### Why they are banned
- `rounded-lg`: Editorial uses sharp corners only (rounded-none)
- `shadow-lg`: Editorial avoids shadows completely
- `border-4`: Editorial uses thin borders only (border)
- `bg-gradient-to-r`: Editorial uses solid colors, no gradients
- `font-black`: Editorial headings use font-serif with normal weight, not bold

> WARNING: if your code contains any of the above, replace it before shipping.

---

## [REQUIRED]

### Every button must include
```
px-6 py-3
text-sm tracking-wide
transition-colors
```

### Every card must include
```
border border-border
hover:border-foreground
transition-colors
```

### Every input must include
```
border border-border
text-sm
focus:outline-none
focus:border-foreground
transition-colors
placeholder:text-muted
```

---

## [COMPARE] Editorial wrong vs right

The wrong examples below stand for generic library defaults that were never adapted to this style. Do not read them as visual suggestions.

### Button

[WRONG] **Wrong** (generic component library default, do not copy):
```html
<button class="{GENERIC_LIBRARY_BUTTON_DEFAULT}">
 Click me
</button>
```

[CORRECT] **Right** (uses this style's tokens):
```html
<button class="px-6 py-3 text-sm tracking-wide transition-colors bg-foreground text-background">
 Click me
</button>
```

### Card

[WRONG] **Wrong** (generic card, not adapted to this style):
```html
<div class="{GENERIC_LIBRARY_CARD_DEFAULT}">
 <h3>{TITLE}</h3>
</div>
```

[CORRECT] **Right** (uses this style's card tokens):
```html
<div class="border border-border hover:border-foreground transition-colors p-6">
 <h3 class="font-serif tracking-tight text-xl md:text-2xl">{TITLE}</h3>
</div>
```

### Input

[WRONG] **Wrong** (generic input, not adapted to this style):
```html
<input class="{GENERIC_LIBRARY_INPUT_DEFAULT}" />
```

[CORRECT] **Right** (uses this style's input tokens):
```html
<input class="border border-border text-sm focus:outline-none focus:border-foreground transition-colors placeholder:text-muted" placeholder="{PLACEHOLDER}" />
```

---

## [TEMPLATES] Editorial page skeletons

These skeletons use this style's tokens only. Replace `{PLACEHOLDER}` values, but keep every token in place:

### Navigation
```html
<nav class="bg-background text-foreground border border-border px-6 md:px-12">
 <div class="flex items-center justify-between max-w-6xl mx-auto gap-6 md:gap-8">
 <a href="/" class="font-serif tracking-tight text-xl md:text-2xl">
 {LOGO_TEXT}
 </a>
 <div class="flex gap-6 md:gap-8 font-sans text-xs">
 {NAV_LINKS}
 </div>
 </div>
</nav>
```

### Hero section
```html
<section class="bg-[#e63946] text-foreground py-16 md:py-24 lg:py-32 px-6 md:px-12">
 <div class="max-w-4xl mx-auto">
 <h1 class="font-serif tracking-tight text-4xl md:text-6xl lg:text-7xl">
 {HEADLINE}
 </h1>
 <p class="font-sans text-sm md:text-base max-w-xl">
 {SUBHEADLINE}
 </p>
 <button class="px-6 py-3 text-sm tracking-wide transition-colors bg-foreground text-background">
 {CTA_TEXT}
 </button>
 </div>
</section>
```

### Card grid
```html
<section class="bg-background text-foreground py-16 md:py-24 lg:py-32 px-6 md:px-12">
 <div class="max-w-6xl mx-auto">
 <h2 class="font-serif tracking-tight text-2xl md:text-3xl">{SECTION_TITLE}</h2>
 <div class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-6 md:gap-8">
 <!-- Card template - repeat for each card -->
 <div class="border border-border hover:border-foreground transition-colors p-6">
 <h3 class="font-serif tracking-tight text-xl md:text-2xl">{CARD_TITLE}</h3>
 <p class="font-sans text-sm md:text-base text-muted">{CARD_DESCRIPTION}</p>
 </div>
 </div>
 </div>
</section>
```

### Form input
```html
<input class="border border-border text-sm focus:outline-none focus:border-foreground transition-colors placeholder:text-muted" placeholder="{PLACEHOLDER}" />
```

### Footer
```html
<footer class="bg-foreground text-background py-16 md:py-24 lg:py-32 px-6 md:px-12">
 <div class="max-w-6xl mx-auto">
 <div class="grid grid-cols-1 md:grid-cols-3 gap-8 md:gap-12">
 <div>
 <span class="font-serif tracking-tight text-xl md:text-2xl">{LOGO_TEXT}</span>
 <p class="font-sans text-xs">{TAGLINE}</p>
 </div>
 <div>
 <h4 class="font-serif tracking-tight text-xl md:text-2xl">{COLUMN_TITLE}</h4>
 <ul class="font-sans text-xs">
 {FOOTER_LINKS}
 </ul>
 </div>
 </div>
 </div>
</footer>
```

---

## [CHECKLIST] Editorial post-generation self check

**Before returning code, verify every token and rule below. Fix any violation before delivering:**

### Token check
- [ ] Button includes: `px-6 py-3 text-sm tracking-wide transition-colors`
- [ ] Card includes: `border border-border hover:border-foreground transition-colors`
- [ ] Input includes: `border border-border text-sm focus:outline-none focus:border-foreground transition-colors placeholder:text-muted`

### Forbidden check
- [ ] Not using `rounded-sm`
- [ ] Not using `rounded`
- [ ] Not using `rounded-md`
- [ ] Not using `rounded-lg`
- [ ] Not using `rounded-xl`
- [ ] Not using `rounded-2xl`
- [ ] Not using `rounded-3xl`
- [ ] Not using `rounded-full`

### Style rule check
- [ ] Headings use serif font font-serif, body text uses sans-serif font-sans
- [ ] Background uses warm cream bg-[#F9F8F6], text uses soft black text-[#1C1C1C]
- [ ] Use opacity hierarchy for grayscale: text-[#1C1C1C]/60 (secondary), /40 (auxiliary), /10 (borders)
- [ ] Label style uses font-sans text-xs tracking-[0.2em] uppercase
- [ ] Section spacing at least py-24 md:py-40, container padding px-6 md:px-12

### Style drift check
- [ ] Does not violate: Do not use colored accents (red, blue, green, etc.), maintain pure monochrome system
- [ ] Does not violate: Do not use thick borders or shadows (shadow-*)
- [ ] Does not violate: Do not use #0a0a0a pure black or #fafafa cool white as primary colors
- [ ] Does not violate: Do not use sans-serif fonts for headings
- [ ] Does not violate: Do not use small line heights, body text at least leading-relaxed

### Delivery check
- [ ] Responsive layout holds on phone, tablet and desktop with no horizontal overflow
- [ ] Every interactive element has a visible focus state, an accessible name and a reduced-motion path
- [ ] Text contrast meets WCAG AA and colour alone never carries state
- [ ] The result is still recognizable at a glance as Editorial

---

## [EXAMPLES] Example prompts

### 1. 

```
Use Editorial style to create a creative portfolio page:
1. Fixed nav: font-serif logo with tracking-[0.3em], hover-underline links
2. Hero: massive serif title (9rem+) with italic subtitle in #1C1C1C/60, clip-path image reveal
3. Featured works: numbered list (01, 02, 03) with hover image float and group-hover:italic
4. Infinite marquee ticker: services list with dot separators
5. Archive grid: masonry 2-col layout with staggered scroll reveals
6. About section: sticky portrait left, serif quote right, services/clients lists
7. Contact: floating-label inputs with bottom borders, hover-underline submit button
8. Palette: bg-[#F9F8F6], text-[#1C1C1C] with /60 /40 /10 opacity hierarchy only
```

### 2. 

```
Use Editorial style to create a magazine blog homepage:
1. Navigation: fixed top, bg-[#F9F8F6]/90 backdrop-blur, hover-underline links
2. Featured article: full-width grayscale image with clip-path reveal, serif title text-7xl
3. Article list: numbered editorial list with border-b border-[#1C1C1C]/10 dividers
4. Typography: font-serif headings tracking-tighter, font-sans text-xs labels with tracking-[0.2em] uppercase
5. Footer: minimal, text-xs uppercase with dot separators
6. Colors: monochrome only, #F9F8F6 background, #1C1C1C text with opacity variants
```

### 3. 

```
Use Editorial style to design a studio about page:
1. Layout: 12-col grid, col-span-5 sticky portrait + col-span-7 content
2. Hero quote: font-serif text-6xl with line breaks and italic decorative words
3. Body text: font-sans text-sm leading-relaxed text-[#1C1C1C]/80, max-w-xl
4. Services & clients: two-column grid with uppercase tracking labels, serif list items
5. Contact section: Say Hello heading text-8xl, floating-label form inputs
6. Interactions: IntersectionObserver scroll reveals, group-hover:italic on links
7. Palette: bg-[#F9F8F6], pure monochrome, NO accent colors
```

## Absolute Bans (Match and Refuse)

If any of the following patterns appear, it is a style violation — rewrite without exception.

- use colored accents (red, blue, green, etc.), maintain pure monochrome system
- use thick borders or shadows (shadow-*)
- use #0a0a0a pure black or #fafafa cool white as primary colors
- use sans-serif fonts for headings
- use small line heights, body text at least leading-relaxed
- crowd elements, maintain breathing room
- use gradients, background patterns, or decorative geometric elements
- use large rounded corners rounded-xl or above

## Self-Check (Verify Before Shipping)

If any item fails, the style has drifted — fix before shipping.

- [ ] No purple-to-blue gradients
- [ ] No overused fonts (Inter, Roboto, Geist, Fraunces, Plus Jakarta Sans)
- [ ] No nested cards (cards inside cards)
- [ ] No gray text on colored backgrounds
- [ ] Body text contrast meets WCAG AA (>= 4.5:1)
- [ ] No bounce or elastic easing curves
- [ ] Animations have a prefers-reduced-motion fallback
- [ ] Body text line length capped at 65-75 characters
- [ ] No side-stripe accent borders (border-left/right > 1px)
- [ ] No gradient text (background-clip: text)
- [ ] No glassmorphism used as the default surface treatment
- [ ] No tiny uppercase tracked eyebrow labels above every section heading
- [ ] do not use colored accents (red, blue, green, etc.), maintain pure monochrome system
- [ ] do not use thick borders or shadows (shadow-*)
- [ ] do not use #0a0a0a pure black or #fafafa cool white as primary colors
- [ ] do not use sans-serif fonts for headings
- [ ] do not use small line heights, body text at least leading-relaxed